it's more than just a text book

Author profiles

Chris Fill

Chris Fill is the founder and Managing Director of Fill Associates. The company develops, supplies, and evaluates resources for marketing communications and related topics.

Formerly a Principal Lecturer at the University of Portsmouth, Chris now works for a variety of organisations, including private and not-for-profit organisations plus several publishers. He is a Visiting Professor at the Grenoble Graduate School of Business and a Fellow of the Chartered Institute of Marketing where he is the Senior Examiner responsible for designing, writing and managing the Professional Postgraduate Diploma module, Managing Corporate Reputation.

Paul Baines

Paul Baines is Reader in Marketing at Cranfield School of Management and Course Director, MSc Strategic Marketing. Paul is Managing Editor, Europe of the Journal of Political Marketing.

Paul is an experienced author whose publications include books on PR, marketing research and strategy. Paul’s marketing consultancy, Baines Associates, has worked on projects for a variety of large public and private organisations including a high-profile football club, a large aerospace maintenance company, a national charity, an advertising agency, an awarding body, government departments, and a private jet start-up company.

Kelly Page

Kelly Page is Lecturer in Digital Media Marketing at Cardiff Business School. Her research explores digital media knowledge, literacy and participation in digital media marketing.

She has a PhD on Consumer Web Knowledge from the University of New South Wales (UNSW) in Sydney Australia. Her publications have appeared in peer-reviewed journals in the fields of Psychology, Marketing and Digital Media/IT and her work involves partnerships with organisations in the digital media, web design and Internet marketing sectors.