From the authors

The first edition of Marketing has become one of the most successful textbooks in the market. Before we launched the first edition we ran focus groups to find out what you actually needed to help you teach and your students learn.

Despite the success of the first edition, we didn't want to become "just another marketing textbook" so we undertook another extensive review to make sure we understood what you needed now, three years later.

You told us that you loved Marketing's:

• Innovative DVD resources
• Unique approach that moved beyond the 4Ps
• Student focused content that encouraged students to place themselves in the shoes of practitioners
• Outstanding support package delivered by our sales reps

You told us it would be great to see the following in our new edition:

• More information on social media and not for profit marketing
• More examples from Europe and the Middle East
• Library of links to marketing in action Youtube videos
• Tips and advice for students on essential skills for the workplace

We listened and provided all of this and more in our new edition.