Lecturer resources
Practitioner Insights
Linked with the Case Insights in the textbook, these ten minute interviews give your students insights into what marketing practitioners actually do and the decisions they have to make.
View the practitioner insight
Academic Insights
Ten minute long guest lectures for each chapter of the book, giving students the opportunity to hear from experts from other universities.
View the academic insight.
Marketing Resource Bank
A bank of interesting and stimulating visual images and video to use which is truly integrated with each chapter.
This resource is a TV advertisement advertising ZSL London Zoo. ZSL is actively involved in ‘bringing down the bars’ by creating interactive, immersive and inspiring exhibits. As visitors walk around the Zoo’s 36 acre site, they are brought closer to nature
View the London Zoo resource
This resource is an example of print campaigns used by The Economist.
