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Marketing includes powerful learning insights into marketing theory and practice, through a series of ‘Insight’ features - Case, Practitioner, Marketing, Academic and Research Insights.

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Opening quotation mark The market insights are very good - contemporary and relevant

Matthew Wood, University of Brighton Closing quotation mark

 

MARKETING | BAINES, FILL & PAGE | DECEMBER 2010 | 792 PAGES | 978-0-19-957961-7 | PAPERBACK | £41.99

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