Online resource centre

Lecturer resources

• Tutorial activities
• Pointers as to how to answer the discussion questions
• Essay questions
• Figures, tables, and photos from the book
• Marketing resource bank directory of links
• Online cases
• PowerPoint slides
• PowerPoint slides to accompany guest academic lectures
• Test bank
• Guide to academic insights video
• Guide to practitioner insights video
• Practitioner interview transcripts
• Additional practitioner insights

Student resources

• Multiple choice questions
• Flashcard glossaries
• Youtube videos - marketing in action
• Internet activities
• Oxford NewsNow
• Seminal article links
• Web links
• Worksheets
• Skills corner including video clips
• Author audio podcasts