Authors podcast

Hear what the authors of marketing have to say on this ground breaking release in our podcast section

Chris Fill and Kelly Page

  Marketing Principles and Practice

  The Marketing Environment

  Consumer Buying Behaviour

  Marketing Research

  Marketing Strategy

  Marketing Segmentation and Positioning

  International Marketing Development

  Developing Products and Brands

  Price Decisions

  An Introduction to Marketing Communications

  Marketing Communications: Tools, Media, and Planning

  Retailing and Channel Management

  Services Marketing

  Business - to - Business Marketing

  Relationship Marketing

  Not-For-Profit Marketing

  Digital Marketing

  Post-Modern Marketing

  Marketing Sustainability,and Ethics