authors
podcast

Hear what the authors of marketing have to say on this ground breaking release in our podcast section

Chris Fill and Kelly Page

  What was the motivation behind the book?

  How will this book stand out in the market place?

  What are the unique selling points of the book?

  What pedagogical features have been used in the book?

  How is the book tailored for its market?

  How does the content differ from other similar books?

  How do the insight boxes enhance the learning experience?

  How does the book reflect the visual nature of marketing?

  What learning ancillaries will be provided with the book?

  Why have these particular resources been chosen?

  How have the resources been integrated with the content of the book?

  How important is a fully integrated package to lecturers?

Paul Baines

  What is the rationale behind the book?

  How will this book stand out in the market place?

  What are the unique selling points of the book?

  What pedagogical features have been used in the book?

  How do insight boxes enhance the learning package?

  How does the book reflect the visual nature of marketing?

  How important is a fully integrated package to lecturers?