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Research insights

Research Insight boxes appear in each chapter. They reference a seminal paper, and explain why it is important. Research Insights encourage students to read the seminal papers within each topic, promoting critical reflection and acting as a platform for further study.

Links to all of the key papers featured in the Research Insight boxes can be found on the student section of the Online Resource Centre.

 

 

 

 

 

 

View an example of a Research insight


Click to view an example of a Research insight

MARKETING | BAINES, FILL & PAGE | DECEMBER 2010 | 792 PAGES | 978-0-19-957961-7 | PAPERBACK | £41.99

Visit the Online Resource Centre online resource centre | order an inspection copy | contact your local rep
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