| Reviews |
| Review(s) from previous edition:
- ''Erudite and well-researched...should be essential reading for students, educationalists, practising designers, industrialists and government.'' - Terence Conran
|
| Description | | - 'This is the best book I have read about the design process and is based on the belief that design matters profoundly to us all in innumerable ways.' Terence Conran
- Reveals the subliminal effect design has on our everyday life and personal identity - at home, at work, and at play
- Includes interviews with international designers eg. Pentagram and discussion of major companies such as Sony, British Airways, Kodak, Alessi, Nokia, and Ford
- Covers all forms of design: product, industrial, fashion, advertising, websites, graphic design
| John Heskett wants to transform the way we think about design by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal, and the car we drive to work in, to the medical equipment used to save lives. Design combines 'need' and 'desire' in the form of a practical object that can also reflect the user's identity and aspirations through its form and
decoration.
This concise guide to contemporary design goes beyond style and taste to look at how different cultures and individuals personalize objects. Heskett also reveals how simple objects, such as a toothpick, can have their design modified to suit the specific cultural behaviour in different countries. There are also fascinating insights into how major companies such as Nokia, Ford, and
Sony approach design. Finally, the author gives us an exciting vision of what design can offer us in the future, showing in particular how it can humanize new technology.
|
Readership: '...essential reading for students, practising designers, educationalists, industrialists, and government.' Terence Conran
| Contents |
1.
What is Design?
2.
Utility and Symbolism
3.
Objects
4.
Communications
5.
Environments
6.
Systems
7.
Contexts
8.
Identities
9.
Futures
Further Reading
Index
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| Authors, editors,
and contributors |
John Heskett, Chair Professor in the School of Design, Hong Kong Polytechnic University
|
The specification in this catalogue, including without
limitation price, format, extent, number of illustrations,
and month of publication, was as accurate as
possible at the time the catalogue was compiled.
Occasionally, due to the nature of some contractual restrictions, we
are unable to ship a specific product to a particular territory.
Jacket images are provisional and liable to change before publication.
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