Capturing Campaign Dynamics
The National Annenberg Election Survey: Design, Method and Data
includes CD-ROM
Daniel Romer, Kate Kenski, Paul Waldman, Christopher Adasiewicz, and Kathleen Hall Jamieson
Price: £22.99 (paper)
ISBN-13: 978-0-19-516504-3
Publication date: 11 September 2003
224 pages, 77 illus.,
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| Description |
The 2000 presidential election was one of the closest and most dramatic elections in American history. Over the year 2000, the Annenberg Public Policy Center conducted the largest study ever undertaken of the American electorate--the National Annenberg Election Survey (NAES). Capturing Campaign Dynamics: The National Annenberg Election Survey: Design, Method, and Data
presents the results
of this survey to the general public for the first time. The book includes a CD-ROM of the NAES codebooks and data, featuring more than 100,000 interviews with adults living in the United States, which were conducted nearly every day throughout the year 2000. The data contained on the NAES CD-ROM are in both SPSS format and tab-delimited format for use with other statistical software. In addition,
it is the first book to focus on rolling cross-sectional analysis, a relatively new and exciting survey research methodology. The book walks researchers through different strategies for analyzing rolling cross-sectional data to understand campaign dynamics. It also provides an introduction to time series analysis and other methods for exploiting this rich database.
Capturing Campaign
Dynamics: The National Annenberg Election Survey: Design, Method, and Data
is ideal for courses in survey research methods in political science, communication studies, and analysis of public opinion. It will also be of great interest to scholars and professionals such as pollsters and political consultants.
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Readership: Graduate students and researchers in mental health and neuropsychology and neuroscience; neurologists; neurophysiologists
| Authors, editors,
and contributors |
Daniel Romer, Senior Research Fellow and Research Director, Adolescent Risk Communication Institute,
Kate Kenski, Senior Data Analyst,
Paul Waldman, Media Research Coordinator of the National Annenberg Election Survey,
Christopher Adasiewicz, Survey Data Manager for the National Annenberg Election Study, and
Kathleen Hall Jamieson, Professor, Annenberg School for Communication, and Director, all at the Annenberg Public Policy Center, University of Pennsylvania
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