Latin American Television A Global View
John Sinclair
Price: £26.00 (paper) ISBN-13: 978-0-19-815929-2 Publication date: 17 December 1998 200 pages, 216x138 mm
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Ordering |
Individual customers may: order by phone, post, or fax. Manufactured on Demand - stock will be supplied on a firm sale basis within 28 days
Teachers in UK and European schools (and FE colleges in
the UK):
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| Reviews |
| - 'This is a worthwhile book for readers interested in how television reaches audiences in the third largest language block in the world ... the book helps us break out of our own cultural-linguistic boundaries and learn what the other parts of the world are doing with the media.' - Emile G. McAnany, Jnl of Communication, Winter 2000.
- 'Unlike a good many other authors of books on the global communication system ... Sinclair adds the cultural and linguistic dimension to the political and economic analysis of television.' - Emile G. McAnany, Jnl of Communication, Winter 2000.
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| Description | | - Well-known and respected author
- Interdisciplinary text incorporating sociology, history, and political economy
| Latin American Television
makes English speakers aware of the dimensions, operation, and significance of the globalization of television in the Spanish-speaking world. Second only in scale to the market for English-language programming, the Spanish-language market embraces not just most nations of South and Central America but also Spain, and even the United States--the sixth largest
Spanish-speaking country in the world. This intercontinental space is connected physically by satellite communication, and culturally by a common language and heritage which binds it as both a `geolinguistic region' and an `imagined community' which certain media corporations, Latin American and North American, seek to exploit. A similar phenomenon with regard to Brazil and the
Portuguese-speaking world is also examined, with special attention to its comparable features and points of exchange with the Spanish-speaking world. The book chronicles and analyses the development and structure of the globalization of these markets as a `Latin world'.
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Readership: Graduates and undergraduates studying communication, media, and cultural studies and researchers in universities and other institutions.
| Contents |
Preface
1.
Introduction
2.
The Autumn of the Patriarch: Mexico and Televisa
3.
The Latin American Continent: Brazil, Venezuela, and Argentina
4.
"The Wealthiest Hispanics in the World": Spanish Language Television in the United States
5.
From Latin America to Latin Europe: Spain and Portugal
6.
Non Plus Ultra
: Latin Geolinguistic Markets and their Limits
Index
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| Authors, editors,
and contributors | John Sinclair, Associate Professor in International Communication, Sociology, and Cultural Studies, in the Faculty of Arts, Victoria University of Technology, Melbourne
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