Introduction
Part 1. Mapping the Fields
Women's genres and female agency
Part 2. Early Work on Soap Opera: "Worrying Responsibility"
The Housewife in the 1940s Mass Communication Research: Arnheim, Kaufman, and Herzog
Feminists Taking Soap Opera Seriously: The Work of Carol Lopate, Michele Mattelart, and Tania Modleski
Fantasies of the Housewife: The Case of Crossroads
Part 3. Talking Soap Opera
Autobiography and Ethnography
'I don't think we thought about it as studying soap opera': Christine Geraghty
'What about the rest of the audience?' Dorothy Hobson
'Slightly guilty pleasures': Terry Lovell
'The pleasure of a programme like this is not something simple': Ien Ang
'A sense of trying to valorise soap opera as women's TV': Ellen Seiter
Commonalties: Writing Across the Interviews
The Feminist, the Housewife, and the Soap Opera
Appendix
Bibliography
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