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The Feminist, the Housewife, and the Soap Opera

Charlotte Brunsdon

Price: £22.00 (Paperback)
ISBN-13: 978-0-19-815981-0
Publication date: 24 February 2000
Clarendon Press
268 pages, 8 halftones, 1 line illustration, 234x156 mm
Series: Oxford Television Studies
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Reviews
  • 'Fascinating ... makes an important contribution to feminist television studies and women's studies, particularly in its examination of the formation of the feminist intellectual and the changes in her position of 'worrying responsibly' about her imagined other.' - Years Work in Critical Cultural Theory
  • 'Brunsdon's excellent book should be required reading for humanities and social-science-based scholars of daytime television serials and for anyone interested in the development of feminist theory and criticism from the 1970s to the present.' - CHOICE

Description
  • Integrates personal autobiographical accounts and broader historical study
  • Traces both the development of 'women's liberation' into 'Feminism' and the acceptance of soap opera as a serious object of study
The Feminist, the Housewife, and the Soap Opera traces the history of the feminist engagement with soap opera using a wide range of sources from programme publicity to interviews with key soap opera scholars. The book reveals that feminist scholarship on soap opera was a significant site of which the identity 'feminist intellectual' was produced in dialogue with her imagined other, the soap opera watching housewife. The book integrates personal autobiographical accounts within a broader history which traces both the move from 'women's liberation' to 'Feminism', and the acceptance of soap opera as a serious object of study.

Readership: Feminist scholars, media scholars, those interested in oral history.

Contents
Introduction
Part 1. Mapping the Fields
Women's genres and female agency
Part 2. Early Work on Soap Opera: "Worrying Responsibility"
The Housewife in the 1940s Mass Communication Research: Arnheim, Kaufman, and Herzog
Feminists Taking Soap Opera Seriously: The Work of Carol Lopate, Michele Mattelart, and Tania Modleski
Fantasies of the Housewife: The Case of Crossroads
Part 3. Talking Soap Opera
Autobiography and Ethnography
'I don't think we thought about it as studying soap opera': Christine Geraghty
'What about the rest of the audience?' Dorothy Hobson
'Slightly guilty pleasures': Terry Lovell
'The pleasure of a programme like this is not something simple': Ien Ang
'A sense of trying to valorise soap opera as women's TV': Ellen Seiter
Commonalties: Writing Across the Interviews
The Feminist, the Housewife, and the Soap Opera
Appendix
Bibliography

Authors, editors, and contributors


Charlotte Brunsdon, Reader in Film and Television Studies, University of Warwick


Links to web resources and related information
More in the same subject area:
Cultural studies
Media studies
Feminism

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