| Description | | - Surveys and contributes to the fashionable area ofg television audience studies
- Part of the Oxford Television Studies
series
|
Why is talk about television forbidden at certain schools? Why does a mother feel guilty about watching Star Trek
in front of her four-year-old child? Why would retired men turn to daytime soap operas for entertainment? Cliches about television mask the complexity of our relationship to media technologies. Through case studies, the author explains what audience research tells us about the
uses of technologies in the domestic sphere and the classroom, the relationship between gender and genre, and the varied interpretation of media technologies and media forms.
Television and New Media Audiences
reviews the most important research on television audiences and recommends the use of ethnographic, longitudinal methods for the study of media consumption and computer use at
home as well as in the workplace.
The book discusses reactions of audiences to many internationally known television programmes including The Flintstones, The Jetsons, Street Fighter, Mighty Morphin Power Rangers, X-Men, Sesame Street, Dallas, Star Trek, The Cosby Show, Teenage Mutant Ninja Turtles, National Geographic
, etc.
|
Readership: Students studying Media, journalists, sociologists, communications scholars, social psychologists, anthropologists, women's studies scholars, TV audience researchers, researchers on computer use and advertising, and parents of young children.
| Contents |
1.
Introduction
2.
Qualitative Audience Research
3.
Feminist Methods: The Parent's Support Group
4.
Lay Theories of Media Effects: Power Rangers at Preschool
5.
Conflict Over TV amongst Fundamentalist Christians
6.
Television and the Internet
7.
Conclusion
Bibliography
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| Authors, editors,
and contributors |
Ellen Seiter, Professor of Communications, University of California, San Diego
|
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