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TEXTBOOK

Critical Studies in Media Commercialism

Robin Andersen and Lance Strate

Price: £28.99 (paper)
ISBN-13: 978-0-19-874277-7
Publication date: 25 May 2000
352 pages, 246x171 mm

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Reviews

''... an extremely comprehensive and versatile presentation of the subject. ... must be highly praised for providing the reader with a very wide spectrum of critical approaches to media commercialism from a range of reputed scholars and practitioners in the area of media and communication.' The International Journal of Media Management' -

Description

Searching critique of the extent and effects of commercialism in the modern mass media
Wide-ranging collection of individual contributions from acknowledged experts in the field of media and communication studies
Essential reading for all students of media and cultural studies and advertising

Intense commercialism has been a perennial hallmark of the mass media ever since its inception and throughout the twentieth century the techniques and strategies of the dominant players in the world of media and advertising have become increasingly sophisticated, with the development of multinational media corporations and electronic media opportunities. Developments have been so rapid that scholars are only now beginning to come to terms with the full impact of media commercialization as a global phenomenon cutting across traditional cultural, economic, and social boundaries.

Critical Studies in Media Commercialism brings together an impressive collection of essays that explore the growing complexity, range, and reach of media commercialism in today's world. From the corporate conglomeration of today's media giants to the effects of advertising on politics, society, and the individual, this collection provides a comprehensive and insightful critique of both the impact and the limits of media commercialism in the modern world.

Contents

Part One: Human Need and the Commercial Imperative

Section Introduction

1. Advertising at the Edge of the Apocalypse , Sut Jhally

2. American Advertising , Marshall McLuhan

3. The Media Ecology of the Free Market , Neil Postman

Part Two: Conglomeration, Synergy and Global Media

Section Introduction

4. The Global Media Giants , Robert McChesney

5. Global Ethics in the Age of Behemoths , Anthony Smith

6. Sold American: US News Consultants and News Issues Abroad , Craig Allen

7. From Flick to Flack: The Increased Emphasis on Marketing by Media Entertainment Corporations , Matthew McAllister

Part Three: Advertising and Culture

Section Introduction

8. US voices on UK Radio , Nancy Morris

9. Intoxicating Consumptions: The Case of Beer Commercials , Lance Strate

10. Road to Ruin: The Cultural Mythology of SUV's , Robin Andersen

11. Starbucks Coffee: Cultivating and Selling the Postmodern Brew , Katherine Fry

12. Scalable Hype: Old Persuasions for New Technology , Dan Weisberg

Part Four: Commercial 'Diversity'?

Section Introduction

13. Image Culture and the Supermodel , Delicia Harvey and Lance Strate

14. Light Makes Right: Skin Colour and Racial Hierarchy in Televison Advertising , Robert M. Entman and Constance L. Book

15. Talking Back to Calvin Klein: Youthful 'Targets' Confront their Commercial Image , Lauren Tucker

Part Five: Politics, Citizenship, and Fragmentation

Section Introduction

16. Segmenting, Signalling, and Tailoring: Probing the Dark Side of Target Marketing , Joseph Turow

17. The Commercial Politics of the 1996 Presidential Election Campaign , Robin Andersen

18. Commercial Media and Corporate Presence in the K-12 Classroom , Margaret Cassidy

19. Commodity Fetishism: Symbolic Form, Social Class, and the Division of Knowledge in Society , Paul Lippert

Part Six: Resisting Persuasions

Section Introduction

20. KFC into India: A Case Study of Resistance to Globalization Discourse , Melissa Wall

21. Media Literacy and the Commercialization of Culture , Norman Cowie

22. The Public Interest in the Twenty-first Century , Everett Parker

Authors, editors, and contributors

Robin Andersen, Associate Professor and Director of Peace and Justice Studies in the Department of Communication and Media Studies and
Lance Strate, Associate Professor and Chair of Department of Communication and Media Studies, both at Fordham University

Links to web resources and related information

More in the same subject area:
Media studies
Cultural studies
Media, information & communication industries

The specification in this catalogue, including without limitation price, format, extent, number of illustrations, and month of publication, was as accurate as possible at the time the catalogue was compiled. Occasionally, due to the nature of some contractual restrictions, we are unable to ship a specific product to a particular territory. Jacket images are provisional and liable to change before publication.