Powers of Persuasion
The Inside Story of British Advertising
Winston Fletcher
Price: £16.99 (hardback)
ISBN-13: 978-0-19-922801-0
Publication date: 10 July 2008
304 pages, 16pp color & b/w plate section, 234x156 mm
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| Reviews |
| - 'Winston Fletcher has written a comprehensive, highly readable and well-researched history of British advertising from 1951 to 2000.' - Market Leader. Paul Feldwick.
- 'I found it fascinating and thought provoking and I wish everyone in the ad business today would read it.' - Market Leader. Paul Feldwick.
- 'Do go and buy this book. You'll enjoy it, and it's important to read it.' - brand-republic.com 01/07/2008
- 'The author shows a seductive flair for combining piquant anecdotes about individual agencies and campaigns with revealing and reliable data, which makes the book both enjoyable for the general reader and solidly based, without being a worthy read...[..] "Powers of Persuasion" will supply you with plenty ammunition. It may even persuade you to change your mind.' - Financial Times, 19/20 July
2008
- 'A readable and racy inside story of the British advertising industry.' - Isabelle Szmigin. Times Higher Education.
- 'Fascinating and thought-provoking... I wish everyone in the ad business today would read it and reflect on what it might tell us about the past and future of the industry.' - Market Leader
- 'Fletcher plainly knows his stuff and writes in a crisp, lively way. He's also taken great pains to animate his characters, thus ensuring that his narrative has a properly flesh-and-blood feel to it.' - Telegraph
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| Description | | - The authoritative inside story on UK advertising, from a leading industry figure
- Tells the story of the most memorable campaigns such as Heineken, Silk Cut, Tango, Levis, and the Conservative Party election campaigns, set in their social and cultural context, and with illustrations
- Insight into the industry personalities, rivalries, business models and the growth of the major firms such as Saatchi & Saatchi and WPP
- Shows the influential role of advertising in society and the economy
- Describes the tools and techniques of the advertising agencies
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During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published. During those years advertising increasingly came to touch upon almost every aspect of every individual's life, and reached its peak as a proportion of the Gross National Product. It boosted economic growth and
peoples' affluence. But at the same time the advertising industry was frequently under siege, as politicians, pressure groups, and others constantly sought to restrain its influence - and often succeeded.
For several decades the creativity of British campaigns was preeminent around the globe. But Powers of Persuasion
is not just about advertisements - it is about advertising. During those
years Britain was also a world leader in setting industry benchmarks - innovating the account planning discipline, setting the standard for public service advertising, launching global advertising awards festivals, introducing the best system of advertising regulation, setting up both the world's largest advertising archive and the world's most comprehensive on-line advertising research databank.
These were the keystones on which British creativity was built. Simultaneously, major British advertising companies - particularly Saatchi & Saatchi and WPP - raced to the top of the global league.
Powers of Persuasion
tells the authoritative story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, case histories, and essential data. Written
(from the inside) by one of the industry's leaders, this is a book for all interested in advertising and its role in society, business, and the media.
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Readership: All those interested in advertising, the media and communication, and culture; Professionals engaged in advertising and marketing; Academics and students with an interest in advertising, marketing, and business.
| Authors, editors,
and contributors |
Winston Fletcher, Visiting Professor of Marketing at Westminster University, Author, and Vice President of the History of Advertising Trust
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The specification in this catalogue, including without
limitation price, format, extent, number of illustrations,
and month of publication, was as accurate as
possible at the time the catalogue was compiled.
Occasionally, due to the nature of some contractual restrictions, we
are unable to ship a specific product to a particular territory.
Jacket images are provisional and liable to change before publication.
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