| Description | | - Comprehensive coverage of the subject - this text will serve as the single core text for almost any international and global strategy course
- Provides both mini- and full-length cases that give opportunities for students to analyse global strategic issues in real business situations
- Does not rely on students having already taken a strategic management module, so ideal for students with a wide range of previous experience
- European flavour, as opposed to most books on the subject, which take an American perspective
- Uses of examples/cases from emerging markets (e.g. Tata from India, Embraer from Brazil)
- Online Resource Centre, which includes a lecturer area with model answers to discussion questions and case questions. and PowerPoint slides, and a student area with links to web sites of interest
| Global Strategic Management
is a core textbook for International and Global Strategy courses, and is suitable as a supplementary text for strategic management or international business courses.
This brand new text is the first to offer a truly global, as opposed to multinational, perspective on strategy. It covers both traditional strategic management topics, and new topics, such as
corporate social responsibility and new technologies. Global Strategic Management
gives the student a thorough understanding of the wide range of theories and research available in this field, while providing both mini-cases and full-length cases of successful global companies from the United States, Europe and emerging economies, such as India.
ONLINE RESOURCE CENTRE
For
lecturers: suggested answers to discussion questions and case questions, PowerPoint slides.
For students: links to web sites of interest.
|
Readership: Undergraduate and masters students studying courses in global/international strategic management or global/international business strategy.
| Contents |
Part I: Introduction
1.
Introduction to Global Strategic Management
Part II: Global Strategic Analysis
2.
Global Business Environment: The External Environment
3.
Global Business Environment: The Industry Environment
4.
Corporate Social Responsibility and Stakeholder Analysis
5.
Analysis of the Internal Environment
Part III: Global Strategy Development
6.
Managing the Internationalization Process
7.
International Strategic Alliances: Partnership and Cooperation
8.
Subsidiary-level Strategy
9.
Headquarter-level Strategy
Part IV: Global Strategy Implementation
10.
Global Structures and Designs
11.
Global Management of Change
12.
Global Strategic Control
Index
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| Authors, editors,
and contributors |
Kamel Mellahi, Lecturer in Strategic Management, Loughborough University Business School,
Jedrzej George Frynas, Lecturer in International Management, University of Birmingham, and
Paul Finlay, Professor of Strategic Information Systems, Loughborough University Business School
|
The specification in this catalogue, including without
limitation price, format, extent, number of illustrations,
and month of publication, was as accurate as
possible at the time the catalogue was compiled.
Occasionally, due to the nature of some contractual restrictions, we
are unable to ship a specific product to a particular territory.
Jacket images are provisional and liable to change before publication.
|
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