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Economics for Business and Management

K. Alec Chrystal and Richard G. Lipsey

Price: £37.99 (Paperback)
ISBN-13: 978-0-19-877538-6
Publication date: 7 August 1997
736 pages, numerous graphs, line figures, tables, 246x189 mm

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Reviews

'This text is exceptionally well written and covers an impressive range of topics. The authors have included excellent, topical..examples in the text which will help business students in particular to appreciate the importance of economics in any management course.' - Hilary Ingham, Economics Department, University of Lancaster
'The book is ideal for business studies courses which require a knowledge of introductory economics. The coverage of economic principles is clear and accessible, while the many real world examples are both illuminating and informative.' - Steve Dobson, Department of Economics, University of Hull

Description

Internationally recognised authors
Closely reflects the needs of management students.

Economics for Business and Management by Alec Chrystal and Richard Lipsey is a concise introductory economics textbook which has been carefully crafted to meet the needs of business studies and management students. Developed using the authors' highly successful Introduction to Positive Economics as a starting point, the authors have carefully selected essential material, added new coverage, and taken the opportunity to make the text even clearer. The text draws upon Alec Chrystal's extensive experience of teaching economics to management students at City University Business School, London.

With the intended readership in mind, the greater part of the text focuses upon microeconomics, including the theory of the firm, consumers and markets, market structures, and the economics of business organizations. Business and management students will also find the text's coverage of the economics of employment and investment particularly helpful.

The macroeconomics included has also been chosen to be of maximum benefit to management students, focusing on business cycles and the macroeconomic factors which affect firms (such as inflation and employment), and the balance of payments and exchange rates.

Economics for Business and Management includes case studies and case examples which are essential for understanding the business context of economics. Other learning aids include chapter introductions, chapter summaries, topics for review, and end of chapter questions.

Readership: Undergraduate and MBA students studying first level economics as a part of a business studies or management course.

Contents

Part 1: Firms and Markets

1. Introduction to economics and business

Section 1. Markets and Prices

2. Demand, supply and price

3. Elasticity of demand and supply

Section 2. Optimization of the firm

4. The firm, production and profit

5. Costs and output

6. Profit maximization

Section 3. Firms and Competition

7. Firms in imperfect markets I: monopoly and monopolistic competition

8. Firms in imperfect markets II: oligopoly and business strategy

9. Government and the market

Section 4. Economics of Business

10. The economics of employment

11. The economics of investment

12. The economics of business organizations

Part II The Economy as a Whole

Section 5. National Product and National Income

13. Macroeconomic issues and measurement

14. A basic model of the determination of GDP

15. GDP in an open economy with government

16. Aggregate demand and aggregate supply

Section 6 Macroeconomic Policy

17. GDP, the price level and fiscal policy

18. Money and monetary policy

19. The balance of payments and exchange rates

20. Government policy and the business cycle

Authors, editors, and contributors

K. Alec Chrystal, Professor of Monetary Economics, City University Business School and
Richard G. Lipsey, Canadian Institute of Advanced Research at Simon Fraser University, Vancouver

Links to web resources and related information

More in the same subject area:
Business & management
Microeconomics

The specification in this catalogue, including without limitation price, format, extent, number of illustrations, and month of publication, was as accurate as possible at the time the catalogue was compiled. Occasionally, due to the nature of some contractual restrictions, we are unable to ship a specific product to a particular territory. Jacket images are provisional and liable to change before publication.