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TEXTBOOK

Strategic Management
Process, Content, and Implementation

Hugh Macmillan and Mahen Tampoe

Price: £33.99 (paper)
ISBN-13: 978-0-19-878229-2
Publication date: 25 May 2000
384 pages, 48 line illus, 246x189 mm

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Reviews

'"Succinct and attractively presented. A useful overview of the key concepts"' -
'"Straight-forward, compact text very suitable for undergraduate study", B Lee, DeMontfort University' -
'It provides a clear & concise overview of Strategic Management issues.' - Martyn Kendrick, Lecturer, De Montfort University
'Nicely balanced. Good introduction. Good on content.' - P L Jennings, Senior Lecturer, Loughborough University

Description

Crisp and readable volume contains all the essential information for an introductory strategy course
Clear figures and boxed case material bring concepts to life and indicate practical application of theory
Chapter summaries and further reading lists assist the student's learning process and point to other information sources
Both authors have experience as teachers, researchers, practitioners, and consultants
Include new alternative strategies aimed at overcoming limitations of conventional approaches

Strategic management forms the core of any business course. The body of literature available has grown rapidly, leading to a tendency for textbooks on the subject to become very large, with authors seeking ever-expanding coverage. This textbook provides a concise alternative to such volumes.

Most business students are hoping to derive some usable knowledge from the time they spend on strategic management, besides the academic knowledge to pass their examinations. This text therefore takes practice into account as well as the academic literature, and gives full weight to the real-life problems of implementing strategy.

In order to be as accessible as possible, the book includes the following learning aids:

Clear division into parts to establish a focus on core aspects of the subject

Diagrams which illustrate the overall logic of the subject

Summaries of each part in the first chapter of that part

Summaries at the end of each chapter

Case examples to illustrate the practical impact of the principles described in the text

A brief commentary and questions for discussion on each case example

A glossary for easy reference to the definitions of special terms

Readership: Students of undergraduate business degrees. Students taking Business courses as part of undergraduate degrees in other subjects. MBA students. MSc students in business related subjects. Post-experience students taking shorter courses in business.

Contents

PART ONE: INTRODUCTION TO STRATEGY AND STRATEGIC MANAGEMENT

1. The Structure of this Book

2. What is Strategy?

3. Schools of Thought on Strategic Management

PART TWO: CONTEXT

4. Why Context Matters

5. The Diversity of Context

PART THREE: THE STRATEGY FORMULATION PROCESS

6. The Strategy Formulation Process Overview

7. Strategic Intent

8. Strategic Assessment - General Principles

9. Strategic Assessment - Analysis of the External Environment

10. Strategic Assessment - Analysis of Resources, Capabilities, Competencies

11. Strategic Choice

12. Analytical Tools to Support the Strategy Formulation Process

PART FOUR: STRATEGY CONTENT

13. Strategy Content - Overview

14. Business Strategies

15. Corporate Strategy

PART FIVE: THE STRATEGY IMPLEMENTATION PROCESS

16. Implementing Strategy: Realizing Strategic Intent

17. Implementing Strategy: Leading Strategic Change

18. Implementing Strategy: Managing the Change Programme

19. Changing Business Processes

20. Building the Culture for Successful Strategy Implementation

21. Implementing Strategy: Managing Structural Change

22. Adaptability: A Strategic Capability

PART SIX: CASE EXAMPLES

23. Introduction to case examples

24. ICL: The Crisis of 1981

25. Nolan, Norton & Company Inc. in 1985-7

26. BMW in 1999: Victim of Poor Strategy or Poor Implementation

27. Hard Times for Marks and Spencer

28. Strategy Implementation in the Intervention Board for Agricultural Produce

Glossary

Bibliography

Index

Authors, editors, and contributors

Hugh Macmillan, former Professor of Business Policy, Edinburgh University and
Mahen Tampoe, Visiting Fellow, Henley Management College

Links to web resources and related information

Companion web site

More in the same subject area:
Business strategy
Management & management techniques

The specification in this catalogue, including without limitation price, format, extent, number of illustrations, and month of publication, was as accurate as possible at the time the catalogue was compiled. Occasionally, due to the nature of some contractual restrictions, we are unable to ship a specific product to a particular territory. Jacket images are provisional and liable to change before publication.

Strategic ManagementProcess, Content, and Implementation

Strategic Management
Process, Content, and Implementation