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Business Research Methods

Second Edition

Alan Bryman and Emma Bell

Price: £36.99 (paper)
ISBN-13: 978-0-19-928498-6
Publication date: 15 March 2007
792 pages, 100 illus., 246x189 mm

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Description

Essential introduction to the basic conceptual building blocks of research strategy and research design
Excellent breadth of coverage of both qualitative and quantitative research methods
Provides full guidance to students doing their own research projects
Wealth of learning features including real-life student experiences, end-of-chapter checklists and examples of real research
Online resource centre providing web links, self-marking multiple choice questions, data sets and a research project guide

New to this edition

Brand new chapter on reviewing the literature that introduces the steps involved in undertaking a critical review, to help students get the most out of their reading and build a strong platform for further research
Brand new 'student experience' boxes that relate the research activities of real student researchers back to the research process, to help newcomers avoid common pitfalls, try new approaches, and become critical problem-solvers
Themed boxes that focus on examples of real, published research, key concepts and practical tips and skills to help students grasp core principles sooner and apply their learning to new research situations
Expanded online Research Guide that takes students step-by-step through their research project and provides essential research advice, checklists, templates and case exercises to help students become more engaged and organised researchers

Business Research Methods 2/e provides essential guidance on the practice of business research and how to carry out a small-scale research project or dissertation for the first time.

It offers an encyclopaedic introduction to the core concepts, methods, and values involved in doing business research, from formulating research questions, reviewing the literature, and designing a questionnaire to carrying out data analysis and presenting research results. The strengths and weaknesses of each research method are examined to help students choose an appropriate methodology, and the wider philosophical issues and ethical controversies that affect business research are discussed to help students make informed research decisions.

Importantly, the book examines in depth the distinction between quantitative and qualitative research techniques and how and when they should be used, and marries theoretical issues with topical case examples from a number of work-related fields (such as management, strategy, and marketing). It has also been comprehensively updated to reflect the growing use of the internet as a source of data and medium for conducting research, and places new emphasis on the student experience of research by relating the activities of real student researchers back to the research process.

Readership: Undergraduate and postgraduate students on business and management courses.

Contents

Part 1

1. Business Research Strategies

2. Research Designs

3. Planning a Small-Scale Project

4. Getting Started: Reviewing the Literature and Formulating Research Questions

5. Ethics in Business Research

Part 2

6. The Nature of Quantitative Research

7. Sampling

8. Structured Interviewing

9. Self-Completion Questionnaires

10. Asking Questions

11. Structured Observation

12. Content Analysis

13. Secondary Analysis and Official Statistics

14. Quantitative Data Analysis

15. Using SPSS for Windows

Part 3

16. The Nature of Qualitative Research

17. Ethnography and Participant Observation

18. Interviewing in Qualitative Research

19. Focus Groups

20. Language in Qualitative Research

21. Documents as Sources of Data

22. Qualitative Data Analysis

23. Computer-Assisted Qualitative Data Analysis: Using NVivo

Part 4

24. Breaking Down the Quantitative/Qualitative Divide

25. Combining Quantitative and Qualitative Research

26. Internet Research Methods

27. Writing Up Business Research

Authors, editors, and contributors

Alan Bryman, Management Centre, University of Leicester and
Emma Bell, School of Business and Management, Queen Mary, University of London

Links to web resources and related information

More in the same subject area:
Business & management
Social research & statistics

The specification in this catalogue, including without limitation price, format, extent, number of illustrations, and month of publication, was as accurate as possible at the time the catalogue was compiled. Occasionally, due to the nature of some contractual restrictions, we are unable to ship a specific product to a particular territory. Jacket images are provisional and liable to change before publication.