online resource centre
Lecturer resources
- Tutorial activities: a wealth of ideas for use in seminars and tutorials.
- Online cases: additional case material to use in your teaching. One case per chapter, 1000-1500 words each.
- Pointers: as to how to answer discussion questions.
- PowerPoint slides: a suite of fully customizable PowerPoint slides.
- Testbank: a ready-made electronic testing resource which can be customized to meet your teaching needs.
Student resources
- Multiple choice questions: students can test themselves on each chapter and receive instant feedback.
- Flashcard glossary: helps readers to memorise the key terms in the book; can be downloaded on to iPods and other portable devices.
- Internet activities: activities linked to the chapter content to increase students' knowledge and understanding.
- Seminal paper links: a list of all of the seminal papers featured in the Research Insight boxes.
- Web links: links to useful websites, with a company description.
MARKETING IS THE FIRST MARKETING TEXTBOOK TO OFFER A SUBSTANTIAL ONLINE AND DVD PACKAGE THAT IS FULLY INTEGRATED WITH THE BOOK


