research insight

Research Insight boxes appear in each chapter. They reference a seminal paper, and explain why it is important. Research Insights encourage students to read the seminal papers within each topic, promoting critical reflection and acting as a platform for further study.

Links to all of the seminal papers featured in the Research Insight boxes can be found on the student section of the Online Resource Centre.

 Case Insights

 Practitioner Insights

 Market Insights

 Academic Insights