Marketing

		Baines et al: Marketing Marketing is the first truly integrated print and electronic learning package for introductory marketing modules ...read more £35.99 | 978-0-19-929043-7 | March 2008 | 865pp | Paperback

		Gay: Online Marketing Online Marketing: A Customer Led Approach provides an excellent and stimulating balance between theory and practice by recognising the advantages and drawbacks of doing business online ...read more £33.99 | 978-0-19-926585-5 | March 2007 | 488pp | Paperback

		Bradley: Marketing Research Marketing Research balances theoretical and practical elements of marketing research, showing students how to implement marketing research themselves ...read more £34.99 | 978-0-19-928196-1 | December 2006 | 531pp | Paperback

		Elliott and Percy: Strategic Brand Management Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. ...read more £27.99 | 978-0-19-926000-3 | December 2006 | 250pp | Paperback

		West, Ford, Ibrahim: Strategic Marketing Strategic Marketing examines the key aspects of traditional marketing strategy topics and presents an assessment and synthesis of recent thinking ...read more £33.99 | 978-0-19-927398-0 | 2006 | 552pp | Paperback

		Percy and Elliott: Strategic Advertising Management Strtaegic Advertising Marketing deals with advertising from a strategic, rather than simply a descriptive, standpoint and covers all the main topics on an advertising management module ...read more £33.99 | 978-0-19-927489-5 | 2005 | 320pp | Paperback

		Lee and Carter: Global Marketing Management Global Marketing Management provides a comprehensive and complete solution for lecturers teaching the subject ...read more £34.99 | 978-0-19-926752-1 | 2005 | 632pp | Paperback

		Sargeant: Marketing Management for Nonprofit Organizations Marketing Management for Nonprofit Organizations provides a comprehensive overview of the theory behind nonprofit marketing, and analyses key nonprofit contexts such as fundraising, the arts, education, healthcare, volunteering, the public sector and the arena of the social sciences ...read more £34.99 | 978-0-19-927182-5 | 2004 | 424pp | Paperback

		Sargeant and West: Direct and Interactive Marketing Direct and Interactive Marketing offers a rich blend of theory and examples from professional practice ...read more £35.99 | 978-0-19-878253-7 | 2001 | 484pp | Paperback

		Palmer: Introduction to Marketing Introduction to Marketing provides a concise introduction to the principles of marketing, offering both critical analysis and applied case studies...read more £29.99 | 978-0-19-926627-2 | 2004 | 672pp | Paperback

		Blois: The Oxford Textbook of Marketing The Oxford Textbook of Marketing is a truly international textbook, with contributors from seventeen different countries ...read more £39.99 | 978-0-19-877576-8 | 2000 | 670pp | Paperback