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Textbooks in Marketing

Welcome to our marketing textbooks page. All titles are available as inspection copies via our on line shopping basket, or can be ordered by e-mail.

Business and Economics Catalogue 2007

To download the Business and Economics Catalogue 2007 in pdf format, click here.

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Forthcoming titles

Baines, Fill and Page: Marketing

Baines, Fill and Page:
Marketing
Gay: Online Marketing: A Customer Led Approach
Gay
Online Marketing
Bradley: Marketing Research: Tools and Techniques


Bradley:
Marketing Research: Tools and Techniques
Elliott and Percy: Strategic Brand Management
Elliott and Percy
Strategic Brand Management
West: Strategic Marketing
West
Strategic Marketing

Key titles

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Percy & Elliott: Strategic Advertising Management: 2e
Percy and Elliot
Strategic Advertising Management: 2e
Lee & Carter: Global Marketing Management
Lee and Carter
Global Marketing Management
Sargeant: Marketing Management for Nonprofit Organizations 2e Sargeant
Marketing Management for Nonprofit Organizations: 2e
Palmer: Introduction to Marketing
Palmer
Introduction to Marketing
Blois: The Oxford Handbook of Marketing Blois
The Oxford Textbook of Marketing
Sargeant and West: Direct and Interactive Marketing Sargeant and West
Direct and Interactive Marketing

View related titles in Business, Management and Finance

 

 
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